When Peter Morton sold his Las Vegas Hard Rock Hotel to the Morgans Group, he also sold those naming rights, which then gave rise to two U.S. However, in the transition of the Las Vegas Hard Rock Hotel property originally owned and then later sold to Rank by founder Peter Morton, Peter retained hotel naming rights West of the Mississippi. All US cafes are corporate owned and operated, except for cafes in Tampa and Four Winds New Buffalo casino. Hard Rock Cafe typically does not franchise cafe locations in the United States. Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York, Chicago, Boston, Washington DC, etc.). The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris and Berlin. Hard Rock has amassed one of the largest collections of rock and roll memorabilia in the world. Hard Rock initially had an eclectic decor but it later started to display memorabilia. The first Hard Rock Cafe (HRC) opened on 14 June 1971, in Piccadilly, London, United Kingdom under the ownership of young Americans Peter Morton and Isaac Tigrett.
Hard Rock Cafe located on Broadway in the heart of Times Square Currently, there are 191 Hard Rock locations in 59 countries including 145 cafes, 21 hotels and 10 casinos. In 2007, Hard Rock was sold to the Seminole Tribe of Florida, and is headquartered in Orlando, Florida. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. is a chain of theme restaurants founded in 1971 by Americans Isaac Tigrett and Peter Morton in London. Sponsor of the 12th annual LA Music Awards